10 digital interactive screens were branded to look like a giant version of the Blackmores Well Bots. The activation was set up over a 14-day event.

Our bespoke software solution was fully customizable including multiple choice questions that also collected key points of data from the customers. The data allowed for the AI integrated Well Bot to cleverly dispense the right sample for that customer.

The Well Bot was integrated into across the entire activity and was the central call to action.

A simple data capture mechanic meant every interaction was followed us with an SMS encouraging further interaction with the Well-Bot.

Contactless Sampling Stations were deployed in high thoroughfare in premium asset shopping centres along the eastern seaboard states.

Each station featured a 360-degree branded set which included 2 vending kiosks each with 42” digital panel which displayed brand content and engagement instruction 24/7.

Standing in front of the Kiosks, users were encouraged to scan the QR code which appeared on the screen.  This then launched an interactive brand experience that the user controlled via their mobile phone. 

Only after the engagement was complete, the vending kiosks dispensed the sample.

BA’s for roaming sampling were also used at key times.

As part of the Cadbury Share the Taste campaign, digital sampling kiosks featuring 42” interactive screens were deployed at Federation Square, Circular Quay, Murray Street Mall and Cavill Avenue.  Each Kiosk live streamed and linked you to a kiosk located in another Australian city.

Visitors to the activations were encouraged to play a virtual game of Choc, Paper, Scissors with a player located at another state via networked screens. You never knew who you would play!

Cadbury also gave away 50,000 blocks of Cadbury Dairy Milk chocolate to help create this movement of true connection between Australians.

User were asked to stand in the middle of three large touchscreens. Using their peripheral vision they had to try to tap as many netballs as possible within 30 seconds.

Balls got progressively faster and harder to tap as the game went on. 

A running Leader board was displayed, with scores collected across a 2-day event.

The winner was announced in stadium, receiving a signed Fast5 playing dress. The activation was promoted on the big screen and also in-broadcast.

We built an avatar of Rafael Nadal who challenges the user to catch his serve, in order to collect a prize.  Just touch the screen to catch the ball!

Sounds simple? It’s wasn’t! His serves come fast and increases in speed and frequency throughout the game. To win, the user must not drop more than five balls in 45 seconds. For a layer of added gaming complexity, every time the user drops a ball, the screen cracks, making visibility increasingly difficult

The Netball Reactor was purpose designed to test participants speed and agility in a fast-paced netball experience. The test was to hit as many targets as possible on a large screen within 30 seconds.    The scores could later be compared to other users scores and the Australian Diamond players. The top scores were displayed on a networked leader board.

We later modified this game to support Deakin AFL Reactor, and Deakin Basketball Reactor

Some of the events included:

• Fast5 Netball World Series
• Suncorp Netball season & finals series
• Melbourne Education Expo
• Australia Day Celebrations, Chengdu China 2018-2019
• Melbourne Boomers Basketball
• AFLW Geelong Cats
• Deakin University Open Days

Taking inspiration from retro gaming arcades, we created a bespoke 1v1 game whereby delegates must step or jump on as many moving balls as possible in 30 seconds.  Each time they stepped on a ball, it exploded into a burst of colour and a point was scored.   Win or lose, participants scores were added to their daily step count, which in turn increased their chance to take out the top place in the AIA Super Steps challenge and win a grand prize.

In addition to the game, we developed a custom delegate data entry form, a secure admin portal with hosted database and networked the leaderboard for a complete digital solution.