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Australian Open: Kia Stinger Challenge

Category: Gamification

In partnership with Kia, we created an immersive digital gaming experience using touch screen technology.

The campaign included an activation inviting participants to play a game of ‘catch the serve’ against the Spaniard tennis sensation Rafael Nadal.

Affinity Outdoor: Australian Open: Kia Stinger Challenge

The experience

We built an avatar of Rafael Nadal who challenges the user to catch his serve, in order to collect a prize.  Just touch the screen to catch the ball!

Sounds simple? It’s wasn’t! His serves come fast and increases in speed and frequency throughout the game. To win, the user must not drop more than five balls in 45 seconds. For a layer of added gaming complexity, every time the user drops a ball, the screen cracks, making visibility increasingly difficult

Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge

The results

11,312 samples distributed

9,079 email addresses collected