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Australian Open: Kia Stinger Challenge

Category: Gamification

In partnership with Kia, we created an immersive digital gaming experience using touch screen technology.

The campaign included an activation inviting participants to play a game of ‘catch the serve’ against the Spaniard tennis sensation Rafael Nadal.

Affinity Outdoor: Australian Open: Kia Stinger Challenge

The experience

We built an avatar of Rafael Nadal who challenges the user to catch his serve, in order to collect a prize.  Just touch the screen to catch the ball!

Sounds simple? It’s wasn’t! His serves come fast and increases in speed and frequency throughout the game. To win, the user must not drop more than five balls in 45 seconds. For a layer of added gaming complexity, every time the user drops a ball, the screen cracks, making visibility increasingly difficult

Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge
Affinity Outdoor: Australian Open: Kia Stinger Challenge

Our services

Digital development of the Gaming App (including story boards)

Staffing – brand ambassador & technical & stock runners

Logistics (bump in/out of AV equipment)

Our tech

Digital gamification development

Interactive touch screen

Digital leaderboard

Secure mobile communication

Hosted database (email verification & email automation)