We work with brands and agencies to create interactive vending campaigns built around your product, audience and objectives.
Keep it simple with a quick QR scan, or invite people into a game, guided product choice or reward experience. We customise the vending machine branding and digital interaction to suit the brief.
Interactive vending also gives brands more control over how samples are distributed. Track what’s dispensed, manage collection limits and reduce repeat collections and unnecessary stock wastage.
Our team brings together the technology and campaign delivery – from development and testing to installation, stock coordination, servicing and reporting.
Six ways to make interactive vending work for your brand
Guided product discovery
Help people explore your range through a conversational experience. Use their answers to guide them towards a relevant sample.
QR & mobile sampling
Scan a code, open the experience on a phone and collect a sample. Keep the journey quick or add campaign content, questions and product choices.
Social & shareable experiences
Bring content capture and sampling together. Give people a branded moment to photograph, record or share as part of the experience.
Games & instant rewards
Connect play with product trial. From quick challenges to multiplayer experiences, give people a reason to participate and a product to take away.
Membership & loyalty rewards
Make a sample or gift part of a member experience. Build the interaction around eligible memberships, campaign codes or loyalty mechanics.
Survey & campaign sign-ups
Gather feedback, ask a useful question or invite people to hear more from your brand. Include relevant consent and privacy information wherever personal details are collected.
Where could interactive vending take your brand?
Put your product into people’s fitness routines through our existing gym sampling network. We manage campaign setup, stock, replenishment and reporting.
Bespoke vending activations
Make interactive vending part of your next launch, event or brand activation. We shape the branding, interaction and delivery around your brief.
Every sample dispensed is recorded, making distribution traceable by machine, location and campaign. Collection controls help limit repeat sampling, while stock visibility helps us plan replenishment and reduce wastage.
We define the reporting around your objectives and the chosen experience. That can include samples dispensed, activity by location, completed games, survey responses and campaign sign-ups.
Our Good Vibes Portal supports campaign management and reporting, helping our team monitor delivery and giving clients visibility of the agreed measures.
Interactive vending questions, answered.
Everything you need to know about interactive vending campaigns.
What is interactive vending?
Interactive vending connects a digital action with a physical product. Someone scans a QR code, plays a game, answers a question or makes a selection, and the machine dispenses a sample or reward.
For your brand, every sample delivers something in return – participation, feedback, product discovery or an opportunity to stay in touch. For the person taking part, it’s your product in their hands and a feel-good experience with your brand.
Can the vending machine be branded for our campaign?
Yes. We can customise the machine branding, screen content and digital experience around your campaign, using an established format or developing a bespoke interaction.
What products can the machines dispense?
Suitability depends on product size, packaging and storage requirements. We assess these early and test dispensing before the campaign goes live. Tell us about any refrigeration or special handling needs when you share the brief.
Where can interactive vending machines be used?
They can form part of events, brand activations and campaigns in participating venues, including gyms. We work through location suitability, permissions, power, connectivity and servicing requirements as part of planning.
Do people have to provide personal details to receive a sample?
No. A campaign can focus on product collection without a sign-up. Surveys, competitions and opted-in follow-up can be included when they serve the brief, with the relevant consent and privacy information.
Who manages stock and replenishment?
We agree the stock and servicing plan before launch, including product delivery, allocation, replenishment and any on-site support required. Affinity coordinates these activities within the agreed campaign scope.
How much does an interactive vending campaign cost?
Cost depends on the number of machines, type of machine, locations, campaign duration, branding, digital experience and servicing requirements. Share your objectives, dates and indicative budget so we can recommend a suitable approach.
A product launch, a playful reward or a new way to get samples into people’s hands.
Bring us the brief. We’ll build it, run it and prove it worked.
Unlike traditional Out of Home, we aren’t a passive medium. We are a two-way communication channel. Product sampling rewards the consumer for their engagement and trial. With digital you can even capture their details to reach them later.
We customise each campaign to suit your brand, your budget and the specific customers you’re looking to reach.