Nissan Intelligent Around View Challenge.
We were asked to design an immersive digital activation to educate Fast5 fans about Nissan Intelligent Mobility (NIM) and position NISSAN as an exciting brand. The experience had to clearly link netball with NIM and build awareness for Nissan as a major partner of netball Australia.
User were asked to stand in the middle of three large touchscreens. Using their peripheral vision they had to try to tap as many netballs as possible within 30 seconds.
Balls got progressively faster and harder to tap as the game went on.
A running Leader board was displayed, with scores collected across a 2-day event.
The winner was announced in stadium, receiving a signed Fast5 playing dress. The activation was promoted on the big screen and also in-broadcast.
Creative development for game including story boarding
Digital development
Staffing – Supervisor, BA and Support
Logistics & bump in/out (national)
Photography & Videography
Custom game development
Networked interactive touch screens
Digital Leaderboard
Hosted Database
Secure Wi-Fi and networking