Using automated sampling technology and customised interactive digital experiences not only creates an immersive brand experience but tracks product sampling more accurately and provides the brand with data and insights.
By using technology, we can gatekeep the sample and only dispense when the consumer offers the information requested. This is our key point of difference and what traditional sampling cannot offer.
The brand always gets something back.
As well as data collected by this interface, we also track the exact number of samples handed out and peak distribution periods. Across our Health Club network, we are now using facial recognition technology to report on age, gender, audience and engagement. This exciting new feature will be coming soon to the remaining network.