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We are

AFFINITY.

Experience-driven advertising

Makers of good vibes.

Affinity Outdoor - Esperience-driven advertising
Affinity Outdoor - Esperience-driven advertising

Nothing drives sales and brand affinity like powerful experiences.

We are an experiential agency focused on making your customers feel good.

We create digital experiences that leave a lasting impression.. Our unique combination of cutting-edge digital technology and experiential advertising creates meaningful connections between customer and brand and pushes innovation towards a more sustainable and inclusive future. 

And we deliver results to prove it.

Not only are the campaigns we create exciting, meaningful, relevant and socially-connected, they ensure the best ROI.

We’ve learnt that creating extraordinary experiences can make you stand out in someone’s day.

We grab people’s attention. Make them smile. Make them feel. We create good vibes.

Experiential Tech
  • Interactive Experiences
  • AR/VR/Holograms
  • Interactive Projector
  • Gamification (mobile and larger format)
  • Interactive Photobooth
  • Event Wi-Fi
  • Audience Metric Reporting  
Sampling
  • End to end delivery & execution
  • Mass, roaming & targeted
  • Contactless
  • Retail & In-store
  • Events
  • Destination
  • Sporting Events
  • Direct Mail
Brand Activations
  • Digital Development
  • Concept
  • Creative development
  • Set design & build
  • POS production
  • Logistics & bump in/out
  • Staffing
  • Stock Management
Interactive Sampling - Vending
  • Interactive OOH + Sampling
  • Contactless Sampling
  • Sampling + Social
  • Sampling + Gamification
  • Sampling + Data Capture
  • Custom Vending Machines
  • Health Clubs
Affinity Outdoor - VMO Network Design

Personalised experiences are key to audience engagement. From lead capture to interactive activation, digital is key to forging deep connections.
According to Salesforce, 57% of consumers are willing to share personal data in exchange for personalised discounts and offers.

Affinity Outdoor - Esperience-driven advertising

Product sampling

We work with our clients to put brands in the hands of the right consumers at the right time in the right context whilst giving them a feel-good experience.

What makes our sampling solutions unique is that we integrate digital into each sampling experience. We want to remain accountable and transparent and report back on all the wonderful things the consumer experienced with your brand.

With more than 8-years’ experience we can help you to deliver a results-driven campaign, targeting shopping centres, in-transit and other locations that will work best for you. Then we’ll manage all the logistics

 

Affinity Outdoor - Blackmores Welbot
Affinity Outdoor - Esperience-driven advertising

Brand & event
activations

We specialise in digital & event technology for brand activations and experiential marketing.

We work directly with clients or alongside their chosen agencies. We love putting forward digital ideas that respond to a client’s brief. Together with our partners, we create exciting, meaningful, relevant and socially connected campaigns that ensure the best ROI.

Our job is to help you nail an ideal campaign that hits your KPIs.

Want to chat through an activation, experiential or event enquiry?

Affinity Outdoor - Esperience-driven advertising

Network
design

In an ever increasingly fragmented media landscape spurred by the advent of digital media, consumers are spending more time in the moment living and being out and about. It is no surprise that Digital Out of Home, as a medium, has not eroded but grown.

DOOH has unique targeting abilities and is installed in locations meeting the consumers in places they choose to be that are often hard to reach by other media formats.

We have recognised this shift in media consumption and have commenced creating cutting-edge networks using our digital sampling technology to engage with consumers in outdoor environments.

Our sampling kiosks are not only used for events and activations. We have hand selected special locations across the country that attract highly engage audiences in high dwell, high traffic locations.

We have worked with strategic partner VMO to rollout the very first stage of our network. 64 sampling booths in 64 health club locations in Sydney, Melbourne and Brisbane.

We are focused on building this unique Digital Signage network in more retail and health club locations.

 

Affinity Outdoor - Esperience-driven advertising

Our methodology ensures that clients, agencies and customers feel good about their experience.

Affinity Outdoor - Esperience-driven advertising

Experience-driven advertising

We provoke curiosity. Child-like behaviour in the consumer – touching, playing, dancing and tasting.

That’s how we get brands in hands. That’s how we impact people and the environment. And that’s why we are makers of good vibes.

Affinity Outdoor acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.