In an ever increasingly fragmented media landscape spurred by the advent of digital media, consumers are spending more time in the moment living and being out and about. It is no surprise that Digital Out of Home, as a medium, has not eroded but grown.
DOOH has unique targeting abilities and is installed in locations meeting the consumers in places they choose to be that are often hard to reach by other media formats.
We have recognised this shift in media consumption and have commenced creating cutting-edge networks using our digital sampling technology to engage with consumers in outdoor environments.
Our sampling kiosks are not only used for events and activations. We have hand selected special locations across the country that attract highly engage audiences in high dwell, high traffic locations.
We have worked with strategic partner VMO to rollout the very first stage of our network. 64 sampling booths in 64 health club locations in Sydney, Melbourne and Brisbane.
We are focused on building this unique Digital Signage network in more retail and health club locations.