In partnership with Val Morgan Outdoor we have deployed a network of 50 sampling booths into 50 Fitness First Health clubs in Sydney, Melbourne and Brisbane. This has formed part of the VMO Active network which represents 80% of the active media market in Australia.
This is a highly engaged, high value audience spending on average 70 minutes* at the gym.
Relevant product in the hands of highly sought-after health and wellness
Brand message and product combined at the same moment
Digital sign with the added technologies to capture data, create social engagement or content creation
Drive engagement through interaction
Premium locations – located at the front desk