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Ice Break Iced Mocha: Contactless Sampling

Ice Break safely gets their samples back in the hands of consumers.

Ice Break deployed contactless sampling vending machines in premium asset shopping centres in Melbourne, Sydney & Brisbane.  

Starting as a pilot, we have now rolled this activation out into 25+ centres with more to come soon!

The experience

Contactless Sampling Stations were deployed in high thoroughfare in premium asset shopping centres along the eastern seaboard states.

Each station featured a 360-degree branded set which included 2 vending kiosks each with 42” digital panel which displayed brand content and engagement instruction 24/7.

Standing in front of the Kiosks, users were encouraged to scan the QR code which appeared on the screen.  This then launched an interactive brand experience that the user controlled via their mobile phone. 

Only after the engagement was complete, the vending kiosks dispensed the sample.

BA’s for roaming sampling were also used at key times.

Our services

Digital development

Set Design & Production

Staffing – brand ambassador, technical & stock runners

Logistics (bump in/out)  & Cold Logistics

Stock management including warehousing & delivery to site.

Our tech

Android app development

QR Code

Web triggered vending via Mobile phone

Mobile app development

Secure mobile communication