Blackmores: Well Bot
Category: Data collection for the right product sample
Blackmores wanted to create a life-size version of their wellness app – the BLACKMORES “WELL BOT” in a bid to drive brand relevance, increase membership acquisition and encourage the use of an app for a free sample.
10 digital interactive screens were branded to look like a giant version of the Blackmores app. The activation was set up over a 14-day event.
We worked with Blackmores to ensure our software solution was fully customizable including multiple choice questions that also collected key points of data from the customers. The data allowed for the AI integrated Well Bot to cleverly dispense the right sample for that customer.
We built in email and text verification to confirm the leads and sent follow up offers.
15,079 email addresses collected
42% of users became members of Blackmores
11,840 new members