AI chatbot kickstarts conversations about health at the Australian Open.
In an effort to activate their brand presence at the Australian Open, we partnered with Blackmores to create the Well Bot, an interactive AI chatbot designed to kick-start conversations about health.
Along with digital engagement with the WellBot, the activation at the Australia Open also included product tasting and roaming brand ambassadors to hand out samples.
10 digital interactive screens were branded to look like a giant version of the Blackmores Well Bots. The activation was set up over a 14-day event.
Our bespoke software solution was fully customizable including multiple choice questions that also collected key points of data from the customers. The data allowed for the AI integrated Well Bot to cleverly dispense the right sample for that customer.
The Well Bot was integrated into across the entire activity and was the central call to action.
A simple data capture mechanic meant every interaction was followed us with an SMS encouraging further interaction with the Well-Bot.
15,079 email addresses collected
3,547,942 impressions
42% of users became members of Blackmores
11,840 new members
Digital development – game, leaderboard & web apps
Staffing – brand ambassador & technical
QR code creation
Logistics (bump in/out of AV equipment)
Return freight of stock
Interactive floor projector
Game development and customisation
Bespoke software development – web base data capture form with admin
Networked digital leaderboard
Hosted database
Secure mobile communications