A way of life that we embrace
Sustainability and social responsibility aren’t just buzzwords for us — they are a way of life that we embrace
Hey there! At Affinity Outdoor, we’re all about spreading good vibes
and making a positive impact on the world around us.
Discover how we’re making a difference in our communities and the
environment and how we keep ourselves accountable.
Our guiding principles are:
Be Authentic
We believe in being true to ourselves and our values. We're not just here to talk the talk; we walk the walk.
Be Bold
We set targets and goals that challenge us because we know that's where growth happens.
Be Inclusive
In our world, diversity isn't just a checkbox; it's a celebration. We embrace all voices, driving innovation and collective success.
Be Agile
We're not afraid of change. We pursue innovative solutions, adapt, and always seek ways to improve.
Carbon Neutrality
We actively work towards minimising our carbon footprint across our operations through energy-efficient practices and carbon offset initiatives. This includes carbon offset travel, hybrid working arrangements, maximising natural lighting, and using laptops over desktop PCs
Resource Efficiency
We’re committed to using green practices and innovative responsible tech-driven solutions. We design products and services that are energy efficient and environmentally friendly.
Paperless Workplace
Our paperless workspace policy outlines our commitment to minimsing the use of paper in our daily operations and encourages the responsible use of digital resources.
Circular Economy
We select hardware components and materials with longevity and reusability in mind, ensuring that our hardware can be easily repurposed, refurbished, or recycled.
Sustainable Sourcing
Our supple chain prioritises responsible sourcing, and we work with social enterprise suppliers and partners who share our commitment to sustainable practices.
Recycling
We actively recycle paper, cardboard, plastics, and other materials, and collaborate with local recycling programs to dispose of items not accepted in regular recycling bins.
E-Waste
We divert e-waste away from landfills through refurbishment of our hardware or recycling programs.
Social Impact Commitment
We’re not just about business, we’re about people. We’re pushing for diversity, equality, and inclusion in everything we do. We’re proud of our 80% female tech workforce, smashing industry standards. We’re also all about accessibility, making sure our tech is for everyone, no exceptions.
This is how we do it
Diveristy and Inclusion
We’re committed to equality in the hiring process and encourage a hybrid working environment, extended parental leave, and opportunities for continued development.
Accessibility and Inclusivity
We’re dedicated to developing inclusive design practices in our digital experiences.
Community Engagement
We encourage our team’s involvement in the local community and donate excess hardware and product samples.
Ethical Business Practices
Every decision we make is based on integrity, transparency, and responsible conduct.
User Privacy and Data Collection
We adhere to strict data privacy regulations and employ robust security measures to safeguard sensitive information.
Monitoring and Review
We’ve established an
environmental, social, and
governance (ESG) committee that regularly assesses progress toward ESG goals, engages with stakeholders, and seeks opportunities for improvement in performance.
Experience-driven advertising
Join us on this incredible journey towards a more sustainable, inclusive, and responsible future.
Together, let’s spread some good vibes and make a real impact 🌱🌟