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Vogue: Fashion Festival

Follow Rundle Mall's Instagram to receive a free prize!

Vogue Australia supported the festival with the inaugural ‘Vogue Festival’ held in Rundle Mall, turning the shopping district into a fashion mecca.

Rundle Mall was seeing to create awareness about the events and competitions surrounding the festival.

The experience

A digital kiosk featuring a 50” fully interactive screen was deployed at the event entrance. People were encouraged to follow Rundle Mall’s Instagram in order to receive a FREE Prize!

This was a custom development. The consumer was required to follow Rundle Mall’s Instagram page, and the user would then be provided with a unique QR code which would be scanned upon visiting the vending machine in Gawler Place and would dispense an envelope with a prize.

The vending machine project also meant the creation of landing pages on the Rundle Mall website.

The technology

Android app development

QR code

Web triggered vending sample automation

Hosted database (email verification)

Secure mobile communications