A digital kiosk featuring a 50” fully interactive screen was deployed at the event entrance. People were encouraged to follow Rundle Mall’s Instagram in order to receive a FREE Prize!
This was a custom development. The consumer was required to follow Rundle Mall’s Instagram page, and the user would then be provided with a unique QR code which would be scanned upon visiting the vending machine in Gawler Place and would dispense an envelope with a prize.
The vending machine project also meant the creation of landing pages on the Rundle Mall website.