Nissan & Melbourne FC: Game day activation
Improvement never stops player challenge
Working with Nissan to raise awareness amongst Melbourne City FC fans we designed a touch screen activation showcasing the Nissan Intelligent Mobility (NIM) features. Nissan deployed the at-match activation at all major matches during the 2018/19 season.
An interactive game that related to the ‘Improvement Never Stops’ campaign which Nissan had launched throughout the season was designed.
Standing in front a 50” screen, participants were encouraging to ‘flick’ the screen to score a goal.
Each experience presented an obstacle required participants to use NIM technology to curve the ball around to kick a goal.
Uses could play the game at the activation or scan a QR code to play from their mobile phone.
The player with the best score had their score posted on the scoreboard at half time and won a prize.
Digital development including storyboarding
Staffing – brand ambassador, technical & stock runners
Logistics (bump in/out)
Digital App Development (Screen and Mobile)
Networked leader board
Activation Public Wifi
Hosted Database (email verification / automation)