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Nissan & Melbourne FC: Game day activation

Improvement never stops player challenge

Working with Nissan to raise awareness amongst Melbourne City FC fans we designed a touch screen activation showcasing the Nissan Intelligent Mobility (NIM) features. Nissan deployed the at-match activation at all major matches during the 2018/19 season.

The experience

An interactive game that related to the ‘Improvement Never Stops’ campaign which Nissan had launched throughout the season was designed.

Standing in front a 50” screen, participants were encouraging to ‘flick’ the screen to score a goal.
Each experience presented an obstacle required participants to use NIM technology to curve the ball around to kick a goal.

Uses could play the game at the activation or scan a QR code to play from their mobile phone.

The player with the best score had their score posted on the scoreboard at half time and won a prize.

Our services

Digital development including storyboarding

Staffing – brand ambassador, technical & stock runners


Logistics (bump in/out)

Our tech

Digital App Development (Screen and Mobile)

QR Code

Networked leader board

Activation Public Wifi

Hosted Database (email verification / automation)

Interactive Touchscreen