Ice Break safely gets their samples back in the hands of consumers.
Ice Break deployed contactless sampling vending machines in premium asset shopping centres in Melbourne, Sydney & Brisbane.
Starting as a pilot, we have now rolled this activation out into 25+ centres with more to come soon!
Contactless Sampling Stations were deployed in high thoroughfare in premium asset shopping centres along the eastern seaboard states.
Each station featured a 360-degree branded set which included 2 vending kiosks each with 42” digital panel which displayed brand content and engagement instruction 24/7.
Standing in front of the Kiosks, users were encouraged to scan the QR code which appeared on the screen. This then launched an interactive brand experience that the user controlled via their mobile phone.
Only after the engagement was complete, the vending kiosks dispensed the sample.
BA’s for roaming sampling were also used at key times.
Digital development
Set Design & Production
Staffing – brand ambassador, technical & stock runners
Logistics (bump in/out) & Cold Logistics
Stock management including warehousing & delivery to site.
Android app development
QR Code
Web triggered vending via Mobile phone
Mobile app development
Secure mobile communication