As part of the Cadbury Share the Taste campaign, digital sampling kiosks featuring 42” interactive screens were deployed at Federation Square, Circular Quay, Murray Street Mall and Cavill Avenue. Each Kiosk live streamed and linked you to a kiosk located in another Australian city.
Visitors to the activations were encouraged to play a virtual game of Choc, Paper, Scissors with a player located at another state via networked screens. You never knew who you would play!
Cadbury also gave away 50,000 blocks of Cadbury Dairy Milk chocolate to help create this movement of true connection between Australians.