Category: Gamification
In partnership with Kia, we created an immersive digital gaming experience using touch screen technology.
The campaign included an activation inviting participants to play a game of ‘catch the serve’ against the Spaniard tennis sensation Rafael Nadal.
We built an avatar of Rafael Nadal who challenges the user to catch his serve, in order to collect a prize. Just touch the screen to catch the ball!
Sounds simple? It’s wasn’t! His serves come fast and increases in speed and frequency throughout the game. To win, the user must not drop more than five balls in 45 seconds. For a layer of added gaming complexity, every time the user drops a ball, the screen cracks, making visibility increasingly difficult
Digital development of the Gaming App (including story boards)
Staffing – brand ambassador & technical & stock runners
Logistics (bump in/out of AV equipment)
Digital gamification development
Interactive touch screen
Digital leaderboard
Secure mobile communication
Hosted database (email verification & email automation)